In this discussion, Carly Reilly speaks with Robbie Ferguson, Co-Founder of Immutable X.
The discussion was mainly around the use of non-fungible tokens (NFTs) in games as a way to acquire, monetize, and retain players, and also mentions the recent successful token unlock of Immutable X and the challenges of bringing Web3 technology to mobile devices. Robbie Ferguson also mentions the success of Call of Duty's recent launch and how Immutable X is thinking about building in a bear market.
Read our notes below to learn more.
NFTs in games
Robbie Ferguson mentions that NFTs aren't just about how a game can make more money from players, but also about how they can get closer to players and keep them spending more time in their world.
NFTs have the potential to boost both acquisition and retention for games.
Robbie Ferguson suggests that instead of spending large amounts of money on advertising through platforms like Google or Facebook, games can spend that money directly on players by giving them value in the form of NFTs.
Immutable X token unlock
Robbie Ferguson mentions that there was some apprehension among people about the token unlock, as there were concerns that the price would dump.
However, he states that the opposite occurred and the price ended up going up. They attribute this to the fact that a large number of token holders chose to hold on to their tokens, and new holders were able to fill in any supply that was put on the market.
Robbie Ferguson also mentions that the process was well-handled and that it was a positive signal for the holders.
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Building in a bear market
Robbie Ferguson mentions that they are interested in the macro perspective on how Immutable X is thinking about building in the bear market.
They suggest that the company may be approaching this in a particular way, but they don't expand on this.
Call of Duty's recent launch
The recent launch of Call of Duty was successful and generated $800 million in revenue.
Web3 technology on mobile devices
Robbie Ferguson mentions that bringing Web3 technology to mobile devices can be challenging, as it is impeded by companies like Apple and Google.
They suggest that the technology is having a hard time going mobile.
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TODAY’S EDITION IS BROUGHT TO YOU BY TREZOR HARDWARE WALLET
Navigating the waters of crypto is risky; even the biggest CEXs & stable coins can have huge risks…
Act now, click the link below & become your own bank via self-custody.