Unstoppable Domains is one of the first Web3 domain name providers. They provide extremely customizable domain names, rather than chain-specific names, and they have found adoption on many different dApps on multiple chains.
On the latest episode of The Scoop with Frank Chaparro, Matt Gould, founder and CEO at Unstoppable Domains, joins as guest to discuss the latest in the Web3 domain world, and the broad impact this technology could have on crypto and the world.
Read our notes to learn what they discussed.
What are Unstoppable Domains?
● Enables the ability to use the same domain name across chains.
● Use different suffixes, not just “.eth”
● Domain names will be used as social identities in the future.
● Social media may end up being built on top of and connected to domain names.
● Unstoppable Domains are more flexible than most domain name providers.
● 2.5 million domains have been registered.
● 300 live integrations with dApps.
Matt Gould Background:
● Found crypto ~2013, became interested in non-financial use cases.
● Became interested in on-chain reputations and NFTs.
● Started building Unstoppable Domains in early 2018.
● Bear market forces people to build important products.
What Does Unstoppable Domains Focus on?
● Using their enterprise team to reach out to people who are already adopting domain names, NFTs, and crypto.
● Working with blockchain.com
● Read The Block’s research report on Unstoppable Domains
How Will Unstoppable Domains Use the 65m They Raised From funding?
● Prioritize long-term investments over short-term issues
● Invest in engineering, and product work and get things organized while market is down.
● Less focus on marketing right now.
● See if product is finding product market fit.
Utility vs. Speculation
● Utility matters a lot in the domain space, speculation eventually dies out.
● Web3 domain name markets value memes and retail demand more than Web2 domain name markets.
● Company focused on building features around their domain names.
● Names are powerful in both Web2 and Web3.
● Need dApps that are optimized for social features.
● Interoperable reputation will make Web3 better to use, and provide more trust when interacting with other people.
● Domain names and on-chain reputation can be a way to personally save your credentials.
What Happens to On-chain ID if a User Loses Their Keys?
● Custodial and recovery options will be available over time.
● Unstoppable Domains have a feature that allows users to backup to iCloud if they want to.
● Also implementing multi-key recovery and being able to assign people as backups.
● Could potentially have government linked backup recovery in the event of lost keys.
● Custodial and recovery options will be available over time.
● As adoption increases, solutions to this problem will grow.
What Are You Excited About Coming Soon?
● Unstoppable Domains recently deployed on Polygon.
● Integrated top-level-domains on Brave.
● Team finding ways to bundle Unstoppable Domains with other sales of different domain names.
● Helping other domain name companies.
● In next couple years, domains could be integrated on 10,000+ dApps.